Communication activities for public relations in human rights organizations in Iraq, Lecturer

Abstract

Public relations has become one of the important functions in the organization, as it plays an important role in facilitating communication between the organization and its audiences to gain their trust in its work. This function began to be used in the commercial and industrial business environment, and then it was used in other social, religious, and other organizations... when these organizations realized that they could not succeed and reach its goals  without the audience.In contrast, the expansion of the fields of civil society organizations in general and human rights organizations in particular in the modern era led to the emergence of the need for the importance of public relations in consolidating the relationship between these organizations and the audiences associated with them, and with the increase in the activity of these organizations. The audiences that deal with them increased accordingly, and it became the responsibility of Public relations has enormous tasks and a huge burden, which is to create some kind of adaptation between these organizations and their media regarding their policies, services, and aspects of their activities, especially since these organizations provide their services for free or depend for their budget on other parties. Many human rights organizations are established by a small number of individuals with  ideals to meet the needs of modern society, and rely on public support to achieve its required requirements.